Lighting a Giant Elephant

A technique for matching the lighting between a subject and its background.
Matching the Light
If you're like me, every now and then you find yourself needing to insert a subject image into a background
where the lighting between the two doesn't quite match. Your subject image may be flatly lit, while your
background contains crisp shadows and highlights -- and if you don't correct the problem you run the risk
of getting a load of critical comments.
Often times the wisest thing to do is to keep hunting for source images where the lighting does match. But
sometimes you can effectively fix lighting problems and an example of how do to this can be seen in the
giant elephant image named One Way Street.
Here, seemingly, the lighting matches pretty well. But it didn't start out that way...

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